Pyramind Training Series: Welcome to the Music Business
Cash Flow---Achieving Success in the Audio Industry
By Paul Terry, Tess Taylor, Steffen Franz, Gregory J. Gordon, and Steve Heithecker
Pro Audio Textbook & DVD
Item: 00-34404
$39.99
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Description
Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with Tess Taylor (President & Founder of The National Association of Recording Industry Professionals), Steffen Franz (President & Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management & Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in the Pyramind Training series, and it's accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.
Contents
| Title | |
| Acknowledgements | |
| Preface | |
| Section 1: The Entrepreneurial Nature of the Music Business by Gregory J. Gordon | |
| Introduction: Some Insights into Gregory J. Gordon | |
| Chapter 1: Time to Go to Work | |
| Jobs in the Music Business | |
| Personal Vision Statements | |
| Chapter 2: Useful Resources for Achieving Success | |
| Professional Organizations to Support Your Career | |
| Schmooze or Lose: Networking Tips | |
| Chapter 3: Change Is the Constant | |
| "Forward, Never Straight" | |
| Navigating the Waters of Independence: Facts and Figures in the Music Business | |
| New Media | |
| Come and Get It! | |
| Oh, No You Don't! (DRM) | |
| Video Games--The New Frontier | |
| Chapter 4: The Future's Up to You | |
| Section 2: Success Strategies by Tess Taylor | |
| Introduction: Meet Tess Taylor | |
| Chapter 5: Got Hustle? | |
| The Bad News | |
| The Good News | |
| Before You Create Your Résumé (or "How to Market Your Most Important Product--You!") | |
| Chapter 6: Your Marketing Tools--The Résumé | |
| Creating Your Résumé Checklist | |
| Chapter 7: Sample Résumés and Cover Letters | |
| Getting Started | |
| A Sample Cover Letter | |
| Chapter 8: You, the Complete Package | |
| The Elevator Pitch | |
| References, Referrals, Testimonials, Letters of Recommendation | |
| Business Cards & Database | |
| Your Network | |
| Attributes of Winners & Losers | |
| Getting In: Give to Get | |
| Chapter 9: Setting the Stage for Opportunity | |
| Etiquette, Professional Protocol & How to Work the Telephone | |
| Step Out of Your Comfort Zone--Take Risks! | |
| From School to the Real World | |
| Chapter 10: When You Get the Gig--Producer Fee Ranges and Considerations | |
| Producer's Duties | |
| Producer Advance (Old School) | |
| "All-in" Producer Fund (Most Cases) | |
| Producer Advance Versus Recording Costs | |
| The Producer Royalty | |
| Chapter 11: Success Strategies--Some Parting Advice | |
| The Nine Things Employers Wish You Knew | |
| Ten Things You Can Do Today | |
| Tess Taylor's Recommended Reading List: Books | |
| Your Favorites? | |
| Tess Taylor's Recommended Reading List: Blogs & News | |
| Your Favorites? | |
| The Rest Is Up to You | |
| Section 3: Welcome to the Music Business by Steffen Franz | |
| Introduction: Adapting to a Changing World | |
| Chapter 12: How Am I Really Going to Make Money in This Business? | |
| Employee Versus Entrepreneur: Which Is Right for You? | |
| Risk/Reward Ratios and Determining a Pathway for Your Career | |
| Can't Beat 'Em? | |
| Chapter 13: How the Music Business Works | |
| Roles in the Music Business | |
| Other Possible "Team" Members | |
| Chapter 14: An Overview of the Traditional "Record" and the Wider Known "Music" Industry | |
| The History | |
| Terrestrial Broadcasting | |
| Chapter 15: The Business Plan Primer | |
| Building Your Blueprint for Success | |
| How Long Will Writing the Business Plan Take? | |
| Who Is the Target of This Document? | |
| How to Begin | |
| Executive Summary | |
| The Business Overview | |
| Market Analysis | |
| Chapter 16: Finding Opportunities in Tough Times | |
| Section 4: Creating the Business Plan by Paul Terry | |
| Introduction | |
| Chapter 17: The Business Plan--A Roadmap to Success | |
| What Is a Business Plan? | |
| Am I an Entrepreneur? Key Questions & Personal Assessments | |
| The Basic Skills for Long-Term Success (aka Twenty Considerations for Long-Term Success) | |
| The Six Basic Elements of a Business Plan | |
| Chapter 18: The Business Plan, Detailed | |
| The Basic One-Page Outline | |
| The Introduction | |
| The Business | |
| The Marketing Plan | |
| The Management Plan | |
| The Financial Plan | |
| Analysis & Business Development | |
| Growth/Expansion | |
| Chapter 19: The Business Plan FAQ | |
| Ten Essential Questions | |
| Chapter 20: An Essential Plan for Success | |
| Index |
Additional Information
| Series: | Pyramind Training Series |
| Author: | Paul Terry, Tess Taylor, Steffen Franz, Gregory J. Gordon, Steve Heithecker |
| Format: | Book & DVD |
| Page Count: | 248 |
| Item Number: | 00-34404 |
| ISBN 10: | 0-7390-7195-5 |
| ISBN 13: | 978-0-7390-7195-3 |
| UPC: | 038081400907 |
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