Marketing and Merchandising for Musicians: Pro Audio Textbook
$29.99 USD
Sale price
$29.99 USD
Regular price
Skip to product information
Marketing and Merchandising for Musicians: Pro Audio Textbook
By Robert Safir
Item: 54-1435458001
$29.99
One moment…
Description
Successful music marketing today requires a whole new level of expertise. From basic marketing knowledge and industry-specific strategies to technology-driven tactics and tools, there are many critical factors to consider when putting together a marketing plan. Marketing and Merchandising for Musicians rises to the challenge of defining what an effective and competitive music marketing campaign is by addressing the changing landscape of music marketing. Traditionally, record companies were responsible for these tasks, but as advances in technology have allowed musicians to create professional-quality recordings in their own homes, the label's role in many parts of the process has diminished. The end result: a more do-it-yourself approach to marketing, promotion, and merchandising in music. This book will not only provide students with a fundamental knowledge of these topics, it tackles these topics in the context of a musician's career and offers a variety of real-world applications. Written in a reader-friendly and accessible style, this is a solid resource for anyone seeking in-depth knowledge of music marketing today.
Sample Pages
No sample pages found.
Sample Audio
No sample audio found.
Sample Video
No sample videos found.
Additional Details
You May Also Like
Recognized across the music industry