{"title":"Steve Heithecker Sheet Music","description":"\u003cp\u003eExplore the Steve Heithecker collection of music education resources from Alfred Music. This collection features professional-level training materials designed for musicians and audio professionals seeking to understand the modern music business landscape. Includes textbooks and DVDs covering contemporary digital technology, internet-based distribution, and career development strategies for independent artists. Ideal for music students, educators, and working professionals.\u003c\/p\u003e","products":[{"product_id":"pyramind-training-series-welcome-to-the-music-business-00-34404","title":"Pyramind Training Series: Welcome to the Music Business: Pro Audio Textbook \u0026 DVD","description":"Today's music business is clearly not like it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with internet-based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO \u0026amp; Founder of Pyramind), along with Tess Taylor (President \u0026amp; Founder of The National Association of Recording Industry Professionals), Steffen Franz (President \u0026amp; Founder of The Independent Distribution Collective), and Paul Terry (President of Paul Terry And Associates, Management \u0026amp; Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought-provoking guide to the entrepreneurial nature of the music business. This is the third book in the \u003ci\u003ePyramind Training\u003c\/i\u003e series, and it's accompanied by a DVD that contains a discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.","brand":"Alfred Music","offers":[{"title":"Default Title","offer_id":44566582591624,"sku":"00-34404","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/6104\/0520\/files\/00-34404_large_39e55e5c-d927-46ad-b84a-1afe5c944ced.jpg?v=1779256294"}],"url":"https:\/\/www.alfred.com\/collections\/steve-heithecker-sheet-music.oembed","provider":"Alfred Music","version":"1.0","type":"link"}