Alfred News

Alfred Music Publishing Interactive Catalog Promotions Make Choosing New Music Easy and Fun for Directors

LOS ANGELES, CA  -  Thursday, August 16, 2012
As music teachers get busier, it is more important than ever to help them efficiently make decisions on their performance music. Alfred’s 2012-2013 catalogs provide new music releases in an interactive format that makes browsing and decision-making easier than ever for Classroom, Concert Band, Marching Band, Jazz Ensemble, String and Full Orchestra, Vocal, and Choir.

These online and mobile-friendly digital catalogs contain virtually everything a music director will need to easily make decisions on performance music, including audio samples, full scores, information about the titles, and supplemental resources. The wide variety of publications – written by some of the industry’s most respected authors – not only help address the various challenges music ensembles face, but are also color-coded by genre, style, and occasion. Full-length MP3 recordings are embedded along with each song description, allowing teachers to simply click and listen to the pieces. To make the perusal process complete, full-score PDFs are also embedded for teachers to read through while listening to the recordings.

“Teachers place a lot of weight on hearing a recording of the music before making final decisions,” shares Bob Phillips, Director of String Publications at Alfred. “We not only make the quality of our recordings phenomenal with professional ensembles, but the ease of which we are providing them to teachers is changing the way music has been traditionally accessible in our industry.”

The digital catalogs and their print components also provide several supplemental and supportive materials, reproducible class resources, music stands and accessories, a list of retailers, and more. Alfred’s “green” initiative has also taken precedence within the print catalogs, with recycled paper, compact format, and single MP3 discs.

Alfred’s digital promos are available at alfred.com/catalogs. To sign up to start receiving all of Alfred’s promotions, visit alfred.com/signup. For more information about Alfred’s Brochures or to request a copy, contact Customer Service at customerservice@alfred.com or call (818) 892-2452.