Alfred News

New Pyramind Training Series, Music Production and Business Resource Guides, Released by Alfred

LOS ANGELES, CA  -  Friday, January 06, 2012
Alfred Music Publishing, the leader in educational print music publishing since 1922, introduces the new Pyramind Training Series with the releases of Signal Flow: Audio Fundamentals and Cash Flow: Welcome to the Music Business, the instructional resources for music producers and entrepreneurs, produced in association with the cutting-edge music production school Pyramind and Lawson Music Media, Inc.

Signal Flow: Audio Fundamentals covers the life cycle of sound in today's production studios. Geared for the novice and aspiring professional engineers who seek to hone their craft, topics covered include basics of electronics, understanding and properly working with sound, choosing the right digital audio workstation (DAW), using the right microphone for every project type, and much more. The text also features cost-efficient tips on gear and sound room design, such as getting the right sound from a room on a budget to purchasing the right computer for DSP.

Cash Flow: Welcome to the Music Business is a compelling and thought provoking guide to the entrepreneurial nature of the music business. Topics include: music industry overview, with a review of jobs in the music business; how to create, employ, and maintain a solid business plan; keen insight on marketing and promotion in today’s digital world; useful resources for achieving success; and much more. The companion DVD includes a behind the scenes discussion with Steffen Franz (President & Founder of The Independent Distribution Collective) and Gregory J. Gordon (CEO & Founder of Pyramind) and supporting documentation for independent artists seeking to build their plan for success.

Every chapter in the series includes helpful and informative “Coaches Corner” and “Tech-Speak” learning aid segments. Also included are full color, easy-to-understand technical specs charts, waveform graphs, and DAW screen shots. The companion DVDs provide supporting audio and video examples that are playable in a DVD player or computer.

Signal Flow: Audio Fundamentals and Cash Flow: Welcome to the Music Business are the first two installments in the Pyramind Training Series of nine texts in three levels—beginning, intermediate, and advanced. The series, geared for the novice to budding professionals, provides comprehensive instruction by focusing on three perspectives of the music and sound industry: fundamental tools and technology (Signal Flow), application and creativity (Work Flow), and business and marketing (Cash Flow).

The Pyramind Training Series: Signal Flow and Cash Flow, Book & DVD sets are now available for $39.99 each and can be found at music retail stores and at alfred.com/proaudio. The Work Flow edition is set to be released spring 2012.