Alfred News

Alfred's Recorder Express Game, Developed by JoyTunes, Wins "Best Tools for Schools" Award at NAMM 2012

LOS ANGELES, CA  -  Thursday, January 26, 2012
Alfred Music Publishing, the world leader in educational print music publishing since 1922, received the educator-voted “Best Tools for Schools” award for its online interactive music gameRecorder Express Game, in Music Education Days’ Best Teaching Tool for Young/Elementary Students category at the 2012 NAMM Show in Anaheim, California.

Presented by School Band and Orchestra magazine and hosted by the NAMM Foundation, the 5th Annual Music Education Days, January 21 – 22, served to highlight the latest in exciting and creative games, programs, instruments, services, and accessories suitable for music educators in a wide range of settings. Expert music educators and administrators from around the country were encouraged to search and demo thousands of products from 1,441 NAMM exhibitors that provide innovative solutions and opportunities for music learning.

Created in partnership with JoyTunes, publisher of educational music games, the Recorder Express Game offers up to 120 folk, pop, holiday, and original songs within an interactive game environment that brings sheet music to life with the use of a recorder as the game controller. JoyTunes provides educators a gratis Teacher Version of the game—adaptable to any curriculum—that includes printable sheet music, playback ability, and more. Additionally, teachers can connect with students online and access student performance report features such as average practice time data, time last played, and overall performance score for an engaged educational setting. Watch the official Recorder Express Game video overview: To get started playing right away for free: To get the Recorder Express method book or to learn more about Alfred, visit

“This is a proud moment for our Alfred Music Publishing and JoyTunes partnership,” commented Yuval Kaminka, CEO of JoyTunes. “This ‘Best Tools for Schools’ award further affirms the great educational aspects to learning and enjoying music within an online interactive game environment.”

Karen Surmani, Editor of Early Childhood Publications at Alfred Music Publishing said: “It’s always a great honor to be recognized by the educators. We knew that harnessing our award-winning Recorder Express method onto JoyTunes’ proven online gaming technology would be quite a match. Many thanks to the voters and to SBO’s Music Education Days! We are just so happy to provide yet another means to make practicing both fun and interactive.”

“Now in its fifth year, Music Education Days continues to celebrate music educators and their very important role in inspiring children to learn to play music and at a time when unity and advocacy for music education are needed,” said Mary Luehrsen, executive director of the NAMM Foundation. “This event has built a reputation for providing music educators with a behind the scenes look at the most effective and relevant approaches to teaching music today, and the chance to see the innovative instruments a products that make playing music fun and inspirational for children.”

Themed “Make It Count,” this year’s NAMM Show, attended by over 95,000 people, focused on innovation in the form of apps and technology products designed to make playing music more accessible and easier than ever for consumers. For more information about NAMM, visit