Our Mission & Values

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Alfred Music's Mission

We help the world experience the joy of making music.

Alfred Music shows firm commitment to this mission by employing the most talented staff and working with the most sought-after artists, authors, and composers in the industry. Click here to view our author list.

Alfred Music's Core Values
Music Education: We develop products and services that make learning and playing music fun, exciting, and rewarding.
Innovation: We lead our industry with innovative products, services, marketing techniques, and technology.
Quality: We put a high level of care into all the products and services we provide.
Efficiency: We strive to eliminate waste and inefficiency. If there's a way to do something better or smarter, we'll find it.
Caring: We care about and support each other and our customers above all else.

Alfred Music's Cultural Practices — We want Alfred Music to be a company where ...
• ... people are not afraid to take chances.
• ... cooperation and collaboration are encouraged; we all root for each other's success.
• ... everyone carries his/her load.
• ... praise and encouragement are given freely.
• ... we all take responsibility for our mistakes; our goal is to learn from errors, not assess blame.
• ... invention and spontaneity are encouraged.
• ... we strive to find ways to make our work fun.
• ... there is the freedom to challenge ideas, not attack personally.
• ... we share ideas freely and strive to improve ourselves and help others learn and improve.
• ... we ask questions, both to learn as well as to search for the best ideas.
• ... we have pride in ourselves, our products, and our workplace.