About • Our Mission & Values • Careers at Alfred • Executive Management
Alfred Music was founded in New York, in 1922, by composer and musician Alfred Piantadosi. His modest Tin Pan Alley pop song catalog included such hits as “Waiting for the Robert E. Lee” and “Ragtime Cowboy Joe”–songs that still generate revenue for the company today.
In 1928, the company was bought by Sam Manus, a violinist who provided background music for silent films. Sam’s son, Morty, and Morty’s wife, Iris, began working for the company during the 1950s. Inspired by the need for quality music education products, Morty, a clarinetist and pianist, oversaw the development of an instructional series for accordion, followed by books for guitar, piano, and recorder.
Alfred Music developed significantly over the next decade and eventually outgrew its New York headquarters. In 1975, the main office was relocated to Los Angeles, and the distribution center was moved to upstate New York. Sharing their father’s vision, Morty’s sons Steven and Ron joined the company in the 1980s. While continuing to develop the world’s leading instructional methods and performance music, they also expanded Alfred Music into the international market by establishing branches in Australia, Germany, Singapore, and the United Kingdom.
In 2005, Alfred Music purchased Warner Bros. Publications, acquiring the rights to Warner/Chappell Music, Inc. and the EMI Catalogue Partnership. Through this deal, Alfred Music gained the print rights of legendary publishers such as M. Witmark & Sons, Remick Music Corp., and T.B. Harms, Inc. Among the EMI holdings are the Robbins and Leo Feist catalogs, plus film music from United Artists, MGM, and 20th Century Fox.
As of 2012, Alfred Music’s catalog includes over 90,000 currently active titles representing a wide range of well-known publications—from methods such as Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Sheryl Crow, Eagles, Cole Porter, and George & Ira Gershwin, and brand names such as Star Wars, Harry Potter, Lord of the Rings, Rolling Stone, and Billboard.
Now in its third generation of Manus family leadership, Alfred Music is led by CEO Ron Manus and backed by a talented management team in seven offices worldwide. Under Ron’s leadership, Alfred Music has continued to expand, acquiring rights to ABKCO, S-1, Warner Bros. Studios, and establishing distribution deals with TASCAM, Mighty Bright, Ultimate Support, and others. Alongside this growth, Ron’s forward-thinking has lead to the recent announcement of the first-ever customizable instrumental methods Sound Innovations for Concert Band and Sound Innovations for String Orchestra, and his passion for protecting the environment has driven the company to begin printing books on 100% recycled paper.